Incentive Fees and Fair Market Value

Ensuring fair compensation for participants without compromising study integrity

Medical device usability studies play a crucial role in the development and improvement of healthcare technologies. These studies involve real-life users, including patients and healthcare professionals, who provide valuable feedback on the safety, effectiveness, and ease of use of medical devices which in turn, helps manufacturers and researchers to identify areas for improvement and ensure that the final product meets the needs and expectations of the target users.

Incentive fees need to be a considered balance between fair market value and study integrity
Incentive fees need to be a considered balance between fair market value and study integrity

To attract and retain participants for these research studies, it is essential to offer fair and appropriate incentive fees. However, determining the right amount can be a challenge, as it must cover participants' time and travel costs without influencing their decision to attend the study and provide impartial feedback.

What are the factors to consider when setting these fees and provide recommendations for ensuring that they are fair and appropriate for all participants?

Understanding Fair Market Value (FMV)

Fair market value (FMV) is a widely accepted concept in the healthcare industry, used to determine the appropriate compensation for goods and services. In the context of medical device usability studies, FMV refers to the monetary value that a participant would reasonably expect to receive for their time and expertise in participating in the study.


The primary goal of using FMV in determining incentive fees is to ensure that participants are fairly compensated for their time and effort, without unduly influencing their decision to participate in the study. This helps maintain the integrity of the study and ensures that the results are not biased by financial incentives.

1. Understanding the Market Rates for Incentive Fees
One of the first steps in determining fair and appropriate incentive fees for a device evaluation study is to understand the market rates for similar studies. This can be done by conducting research on the fees offered by other organisations for comparable studies, as well as consulting industry reports and guidelines.
This information can provide a benchmark for determining the appropriate range of fees for the study, taking into account factors such as the complexity of the tasks involved, the time commitment required from participants, and the level of expertise or experience needed.

2. Assessing the Value of the Participant's Time and Expertise
Another important factor to consider when determining incentive fees is the value of the participant's time and expertise. This can be assessed by considering the opportunity cost for the participant, which is the value of the alternative activities that they could be engaged in if they were not participating in the study. For example, if the participant is a professional with a high hourly rate, the incentive fee should be set at a level that is commensurate with their potential earnings from other activities.
Similarly, if the participant is required to take time off work or make other sacrifices to participate in the study, the incentive fee should be set at a level that compensates them for these costs. Be transparent: Clearly communicate the incentive fee structure to potential participants, including how the fees were determined and what expenses they are intended to cover.

3. Considering the Complexity and Duration of the Study
The complexity and duration of the device evaluation study are also important factors to consider when determining incentive fees. Studies that involve more complex tasks or require a longer time commitment from participants may warrant higher incentive fees, as they may be more demanding and require a greater level of effort and expertise.
In addition, studies that involve multiple sessions or follow-up activities may also require higher incentive fees to ensure that participants remain engaged and committed to the study over time.

4. Balancing the Need for Incentives with the Study Budget
While it is important to offer fair and appropriate incentive fees to participants, it is also essential to balance these costs with the overall budget for the study. This may involve making trade-offs between the number of participants, the level of incentive fees, and other study costs, such as equipment, materials, and personnel.
In some cases, it may be necessary to adjust the study design or scope to accommodate the available budget, while still ensuring that the study objectives can be achieved.

5. Ensuring Transparency and Consistency in Incentive Fee Structures
To ensure that incentive fees are perceived as fair and appropriate by participants, it is important to establish a transparent and consistent fee structure that clearly outlines the basis for the fees and any variations that may apply. This may involve providing a detailed explanation of the factors that have been considered in determining the fees, as well as any adjustments that may be made based on factors such as performance, attendance, or completion of specific tasks.
By providing this information upfront, participants can make an informed decision about whether the incentive fees are sufficient for their needs and expectations.

6. Regularly Reviewing and Adjusting Incentive Fees
As the market for device evaluation studies and the needs and expectations of participants evolve, it is important to regularly review and adjust incentive fees to ensure that they remain fair and appropriate. This may involve conducting periodic market research to assess changes in market rates, as well as soliciting feedback from participants and other stakeholders to identify areas for improvement.
By staying attuned to these changes and making adjustments as needed, organisations can ensure that their incentive fees continue to attract and retain the right participants for their studies.

7. Offering Non-Monetary Incentives
In some cases, it may be appropriate to offer non-monetary incentives in addition to or instead of cash payments. These incentives can include things like gift cards, vouchers, or discounts on products or services, as well as opportunities for professional development, networking, or recognition.
Non-monetary incentives can be particularly effective in cases where the target participants are motivated by factors other than financial gain, such as personal interest, professional development, or social impact. By offering a mix of monetary and non-monetary incentives, organisations can appeal to a broader range of participants.

8. Adhere to Regulatory guidelines
It is essential to ensure that incentive fees comply with any applicable regulatory guidelines, such as those set forth by the U.S. Food and Drug Administration (FDA) or the European Medicines Agency (EMA).

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